Cookie Policy

This Cookie Policy explains how BLUE EYED LTD ("we", "our", "us") uses cookies and similar technologies when you visit www.blueeyedthebrand.co.uk. It should be read alongside our Privacy Policy.

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and provide information to the site owner. Similar technologies such as pixels, tags, and local storage may also be used, and are referred to collectively as "cookies" in this policy.

Strictly necessary cookies. Required for the website to function, including your shopping cart, checkout, and security. These cannot be switched off.

Analytics cookies. Help us understand how visitors use the site so we can improve it. This includes Google Analytics. Before you give consent, Google runs in a privacy-preserving mode that sets no cookies and sends only anonymised, aggregated data; analytics cookies are only set once you accept them.

Marketing cookies. Used to show you relevant advertising on this and other websites, and to measure the effectiveness of our campaigns. This includes the Meta Pixel (provided by Meta Platforms, Inc.), which helps us measure how people reach us from Facebook and Instagram. The Meta Pixel only loads and records activity after you accept marketing cookies.

Some cookies are set by third parties we work with: Shopify (to power our store and checkout), Google Analytics (to understand how the site is used — cookieless and anonymised until you consent), and Meta (to measure our Facebook and Instagram advertising after you consent). These providers process data in line with their own privacy policies.

You can accept, reject or change your cookie preferences at any time using the button below. You can also control cookies through your browser settings — most browsers let you block or delete cookies. Please note that blocking strictly necessary cookies may affect how the website works.

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date.

BLUE EYED LTD — Company Registration Number: 17353984. If you have any questions about this Cookie Policy, please contact us using the details on our website.