Privacy Policy

BLUE EYED LTD ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit www.blueeyedthebrand.co.uk, purchase our products, or otherwise interact with us.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

• Company Name: BLUE EYED LTD
• Company Registration Number: 17353984
• Registered in: England and Wales
• Website: www.blueeyedthebrand.co.uk

If you have any questions about this Privacy Policy or your personal information, please contact us using the contact details available on our website.

Depending on how you interact with us, we may collect:

• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
• Order history
• Customer account information
• Payment information (processed securely through Shopify and our payment providers)
• Communications you send to us
• IP address
• Browser type
• Device information
• Website usage data
• Cookie data

We do not store your full payment card details.

We collect information when you:

• Visit our website
• Create an account
• Place an order
• Subscribe to our newsletter
• Contact us by email or our contact form
• Participate in promotions or competitions
• Interact with our website through cookies and analytics technologies

We use your personal information to:

• Process and fulfil your orders
• Deliver purchased products
• Process payments
• Manage returns and refunds
• Communicate with you regarding your order
• Provide customer support
• Improve our website and services
• Detect and prevent fraud
• Comply with legal obligations
• Send marketing emails where you have given your consent or where otherwise permitted by law

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following lawful bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent (where required)

Our online store is powered by Shopify.

When you make a purchase, Shopify processes your information in order to:

• Complete your purchase
• Process secure payments
• Manage your order
• Help prevent fraudulent transactions
• Provide customer account functionality

Your payment details are encrypted and processed securely through Shopify and its authorised payment providers. BLUE EYED LTD does not store your full payment card information.

Our website uses cookies and similar technologies to:

• Keep the website functioning correctly
• Remember your preferences
• Analyse website traffic
• Improve user experience
• Measure marketing performance

Some cookies are essential for the website to operate. Others are optional and are only used with your consent where required by law.

You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie banner.

If you choose to receive marketing communications, we may send you updates about:

• New product launches
• Exclusive offers
• Promotions
• News about BLUE EYED LTD

You may unsubscribe at any time using the link contained within our emails.

We only share your information where necessary to operate our business. This may include:

• Shopify
• Payment providers
• Delivery and courier companies
• Website hosting providers
• Email marketing providers
• Analytics providers
• Professional advisers
• Government or regulatory authorities where required by law

We never sell your personal information.

Some of the organisations we use, including Shopify and certain service providers, may process your information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection laws.

We use appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, misuse, disclosure or alteration.

While we take security seriously, no internet transmission can ever be guaranteed to be completely secure.

We retain personal information only for as long as necessary to:

• Fulfil orders
• Meet legal and accounting obligations
• Resolve disputes
• Enforce our agreements

When your information is no longer required, it will be securely deleted or anonymised.

You have the right to:

• Request access to your personal data
• Request correction of inaccurate information
• Request deletion of your personal data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing is based on consent

To exercise your rights, please contact us.

Our website may contain links to other websites. We are not responsible for the privacy practices of external websites and encourage you to read their privacy policies.

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that we have collected such information, we will delete it as soon as reasonably practicable.

We may update this Privacy Policy from time to time. Any changes will be published on this page together with an updated effective date.

If you are unhappy with how we process your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

BLUE EYED LTD

Company Registration Number: 17353984

Website: www.blueeyedthebrand.co.uk

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us using the contact information provided on our website.